GUARD LOCKS

GAD produces a full range of high quality locks for bicycles, scooters and motorbikes. This new brand introduces their first products in 2011. Because of the popularity of bicycles in Holland the Dutch market has been chosen as a starting point for the rest of the European market.

The name and the logo were a given. It was up to us to give the brand a design and identity.

We developed a clear simple corporate design that strongly communicates the most essential information.

For example: an eye catching number shows the score of each lock on the protection index.

Why do you want your bike not to be stolen? We do not think because of the economic value of the bike but mostly because you are attached to the bike emotionally. A new bike is never a true replacement of your old one.

That's why 'My Bike is MY Bike' is the concept to let GAD shows how everyone has a different set of reasons to want to keep their old bike