LE COQ SPORTIF

Le Coq Sportif is an international brand of sports shoes and clothing.

Commission:
action marketing micro site

Visitors of the website had the possibility to surprise a friend with a wake-up call by a celebrity. The theme of the funny pre-recorded messages was to get the lazy friend to start being more active with sports. Whoever received the call was under the impression they were actually speaking with a famous comedian, musician or sports person. An e-mail sent automatically after the call revealed the origin of the call. This website was very successful and ran for about three months. A preview version that will no longer result in an actual calls can be viewed here: