DELISH Cuisine "prêt à porter"

Delish is a concept for a takeaway deli in Casablanca, Morocco offering high quality European cuisine. Commission: communication concept, corporate design, shop decoration, print and website. The recurring hand grip cut-out in the design stands for the takeaway concept. The Slogan “cuisine prêt-à-porter” and the close up images of fresh ingredients focus on the fresh high quality products. The Moroccan subsidiary of Y&R was so impressed by the Delish concept that they offered to create a free ad campaign in order to be able to enter the work in an international competition.